Twitch introduces new program to make payers more reliable

Twitch introduces new program to make payers more reliable

Twitch is implementing a new initiative that could ease one of the biggest stresses of content creation: incredible income.

The Advertising Promotion Program, or AIP, is a new program that will pay select streamers a guaranteed monthly minimum amount of advertising revenue. Eligible affiliates or partner streamers will receive a notification from Twitch offering them different payouts based on the amount of ads played per hour and the total number of hours streamed. In the example provided by Twitch, if a creator streams at least 40 hours that month, they could receive $100 for running two minutes of ads per hour, $300 for three minutes, or $500 for four minutes. Huh. Huh.

In addition to these tiered incentives, AIP also comes with an ad management feature that controls the running of ads during a stream, easing the burden of ad break times.

In the announcement, Twitch said that the amount offered will vary by manufacturer and there is no limit to potential earned income. For streaming more than the required minimum hours, producers can get additional revenue at their normal rate. If a producer opts out of the program, Twitch said they could receive pro-rata payments based on the number of hours streamed.

AIP seems like a kind of universal basic income program for streamers. Income unreliability is one of the biggest headaches for content creators. Income from donations and subscriptions can fluctuate wildly each month, creating an uncertain environment for those who depend on that income. According to Twitch, "[H]e having a reliable floor of ad revenue should enable you to better plan for the future, whatever it may look like. We hope this is a significant step toward empowering creators." step." Is."