Snap bans anonymous messaging features from third-party app integrations

Snap is banning anonymous messaging features from third-party apps that integrate with its platform over concerns that they could be used for bullying and harassment. The change comes after a lawsuit last year sought to hold Snap accountable for abusing its platform involving the death of a teenager on two Snapchat-linked apps. Third-party apps, YOLO and LMK, both had anonymous messaging features and were suspended by Snap shortly after the lawsuit was filed.

“While we know that most Snapchatters use these anonymous integrations in fun, engaging and totally appropriate ways, we believe some users may be more prone to engaging in harmful behavior – such as bullying or harassment - if they have a shroud of anonymity," the company says in a blog post.

Snap also says that today it will require friend-finding or Meetup apps in its developer program limited to those 18 and older to protect younger users. The company says the change is "more consistent with Snapchat's use case -- communication between close friends who already know each other."

Snap Kit, launched in 2018, allows third-party apps to integrate with Snapchat. Developers apply to participate in the program, and are subject to security and privacy policies set by Snap, which include restrictions on bullying, harassment, hate speech, and developers taking action if abuse occurs. Snap Kit has over 1,500 developers; 2 percent will be affected by the ban on anonymous messaging, and 3 percent by the age restriction of Meetup apps.