Amazon will let sellers paste a link so AI can create a product page

Sellers on Amazon will soon be able to create product pages with just a copy-paste of a link.

Amazon is releasing a new generative AI feature that takes information from a seller's external website and then creates an Amazon product page for the item with written descriptions and images. The goal is to help sellers reduce the time it takes to get a product from a different website to Amazon, says Mary Beth Westmoreland, Amazon's vice president of worldwide selling partner experience, in a blog post.

Amazon warns sellers that if they choose to paste the URL to create a product page, they must be the owner, rights holder, or licensed to use the content of the link. Otherwise, Amazon says it may take legal action if it finds that a seller has misrepresented his ownership of a website. The Verge contacted Amazon for more information about the feature's security guidelines.

The feature is rolling out now and will be available to US sellers in the coming weeks.

Westmoreland says sellers have embraced the AI tools Amazon has launched so far. For example, "about 80 percent" of users of Amazon's AI product text generation service accept AI-generated listings with less human editing.

Amazon has been releasing a lot of AI tools over the past few months. For sellers, Amazon released AI tools to create photos and generate product listing text. For buyers, Amazon unveiled Rufus, an AI chatbot designed to answer buyers' questions about items, suggest similar products, and compare models. (Not all of them are correct: Chatbots are used to make jokes or write songs about objects when prompted.)

Amazon is investing in generative AI across the company. Its cloud service AWS hosts multiple AI models and also comes with a text-to-image generator. AWS powers AI on e-commerce platforms.