AppDynamics is leading Cisco into cloud and SaaS, says its new country manager Rebecca Leach

AppDynamics is moving Cisco to the cloud and SaaS, said its new country manager, Rebecca Leach, thanks to a front row seat within Cisco, the new AppDynamics country manager for Canada, Rebecca Leach, of hardware giant A of hardware with a wide range of hardware to go. 

A growing software portfolio and developer ecosystem. “The sale of software has a sales rhythm very different from that of hardware. 

Managing change and behavior change between Cisco vendors required a transition to be able to approach customers with a different type of interaction, ”he told IT World Canada in an interview, which shows cloud adoption and reflects the Cisco-as-a-service approach. Holy offerings. 

The introduction of Vibex Back in 2015 was a major change for the sales teams. During the remote work era, Lecht, who took over as AppDirectics Country Manager in late September, after a long stint as General Manager of Software Sales and a Canadian Inclusion and Diversity Leader, was one of the vendors and partners. front-line channel. you see the change in customers. It all comes down to speed: About 75 percent of technologists, according to an AppDynamics study, report that digital transformation projects that typically take more than a year to approve were signed in just a few weeks. More than 70 percent of technologists point to digital transformation projects that have been implemented in weeks rather than months or years leading up to the epidemic. 

The stress in IT is enormous and teams have to figure out not only how to support all the new endpoints that are online, but also what it means for the business. Leach says IT can no longer afford to physically emerge in a data center with the rest of the team. 

"We have a great opportunity to address the pressures in the market and have relevant conversations," Leach said. The Canadian telecommunications network is on hold, but is experiencing an enormous amount of stresses affecting even the most digitally savvy grocery or family chain stores. 

For example, customers are paying more attention to page load time and are seeing an increase in load time as ecommerce traffic increases. 

And when a mobile site visitor's hopping probability increases 123 percent due to a few seconds of loading time, it's not just the attention of IT. 

This is the line of business. Deep AppDynamics Integration with Cisco: Cisco launched AppDynamics for $ 3.4 billion in 2017, followed by the acquisition of network monitoring company ThousandEyes, which forces offerings into the application performance management (APM) space. But it is a very busy area. According to IDC *, the APM market has grown from $ 4.3 billion in 2018 to $ 5.8 billion in 2019. 

This trend is expected to continue, particularly in Canada, where the SME market is still ripe for digital transformation. "I'm lucky to be in this role right now," he said. “We have the most compelling story in the industry. 

We have Cisco, so when we talk to a customer, it's not just a conversation about APM, as it was in the past. 

Now it's about infrastructure, network monitoring, applications. This is a clear difference for us. "