Apple has reportedly hired Meta's head of AR public relations

Apple has reportedly hired Meta's head of AR public relations

Bloomberg reporter Mark Gurman reported in his Power On newsletter that Apple has reportedly hired Andrea Schubert, Meta's communications and public relations company, for its augmented reality (AR) products. Schubert's LinkedIn page indicates that she has been working for Meta for about six years.

"Meta, along with Oculus, has been the market leader in headsets, so this kind of fare makes sense as Apple nears its launch," Gurman explains. On both Black Friday and Cyber ​​Monday this year, Meta's Oculus Quest 2 was one of the best-selling products. Not to mention that Meta's Oculus app topped the App Store in the US on Christmas Day, and became the number one free app on the Google Play store today, a likely sign that a significant amount of people are celebrating this holiday. Will be celebrating Received the headset as a gift.

Amid the rumors surrounding Apple's AR/VR headset, Apple is silent about the product. Bloomberg had earlier reported that the headset could cost $3,000 and come with an 8K display as well as a 3D sensor for hand tracking. The headset may also have to rely on a connected iPhone or Mac for processor-heavy tasks. However, we can't wait too long for Apple to officially take the wraps off the rumored headset. Apple analyst Ming-Chi Kuo has predicted that the mixed-reality headset could launch sometime in 2022.