Facebook's new professional profile helps creators unlock audience-growing tools

Facebook is rolling out professional mode for profiles, allowing creators to take advantage of additional monetization tools. The new mode also gives creators access to features that help them track the growth of their audience, something that was previously only available with Pages.

Professional Mode lets creators participate in the Reels Play bonus program

Creators can participate in the Reels Play bonus program by turning on the professional mode. Instagram's short-term video feature reel became available on Facebook in September. The bonus program allows creators to earn up to $35,000/month depending on the number of views on their reels. However, not all creators are eligible for the program - it's currently invite-only, and creators must comply with Meta's collaborative monetization policies to qualify.

Additionally, Facebook says it's working on more advanced editing features for reels, such as an easier way to create a reel containing multiple clips, as well as edit your reel while you're in the process of editing it. Do it. Ability to save as draft. The platform is also considering increasing the length of reels on Facebook from 30 seconds to one minute, as currently only Instagram supports one-minute reels.

Outside of the reels, Professional Mode also unlocks Audience, Post, and Profile Insights, allowing creators to track any activity on their profile. Creators can review the total number of shares, comments and reactions their posts have received and see how their number of followers has changed over time.

Similar to Pages, enabling professional mode makes all the content you post public and means anyone can view your profile and start following you. Meta says that you can still choose to make certain posts visible to friends only. For now Professional Mode is only available in the US, but Meta says it will be available in more countries "in the coming months".

Just yesterday, Facebook introduced the Stars Store, a dedicated website for buying stars — otherwise known as virtual currency that users can buy with real money and use to tip creators. . , While Stars is available for purchase within the Facebook app, Stars is offered at a discounted price on Facebook's new store. The platform may be trying to entice users to buy Stars on the web-based Stars store, potentially reducing the 30 percent commission that Apple charges for purchases made in third-party apps on iOS.