Marvels Eternal is coming to Disney Plus on January 12th

Eternal will also be available to stream in IMAX's extended aspect ratio format, which Disney Plus has released on other Marvel movies including Iron Man, Avengers: Endgame, and the recently released Shang-Chi and The Legend of the Ten Rings starting in November. has done. Did. The date, January 12, has been doing the rounds on the internet for a few weeks, but today the streaming release has been officially confirmed by Disney.

A January release for Eternal is also scheduled for Disney to prevent Marvel fans from canceling their subscriptions after the conclusion of Hawkeye later in December. Since Disney Plus first began offering original Marvel content in January 2021, there has only been one month (May) that lacked a major MCU release on the platform.

Variety reported in September that Disney plans at least 45 days of theatrical exclusivity for Eternal and its other late 2021 films, including The Last Duel, West Side Story and The King's Man. Animated Encanto, on the other hand, has at least a 30-day guarantee, which could allow Disney to move the family-friendly film to its streaming platform for Christmas weekend, though the studio has yet to announce an official streaming date. Not announced. did not do. ,

Eternals is the latest example of how fast movies are transitioning from traditional theatrical release to paid digital and disc release periods in just a few weeks to subscription streaming instead of the typical months cycle. It also underscores how important Disney Plus subscription numbers are to Disney as a long-term business strategy, which could indicate that the fast movement of movies from theaters to streaming will only continue to accelerate.