Google Fi cuts unlimited plan price while boosting high-speed data

Google Fi is cutting prices across two of its unlimited cellular plans, in addition to adding more high-speed data (via 9to5Google). The Simple Unlimited plan has dropped from $60/month for a single line to $50/month, while the full-featured Unlimited Plus plan now sits at $65/month for a single line, compared to its previous $70/month price. This marks the first price cut for the Unlimited Plus and Simple Unlimited plans since their debut in 2019 and 2021 respectively.

The cheaper cost comes with more high-speed data on both plans, rising from 22GB to 50GB with the Unlimited Plus plan and 22GB to 35GB with Simple Unlimited. As mentioned on the MVNO's updated plans page, Google Fi says that once you cross your data limit it will start throttling your data. And if you want to use your phone or laptop as a mobile hotspot, Google is adding 5GB for hotspot tethering to its Simple Unlimited plan, a feature previously only available with Unlimited Plus.

Both plans now include unlimited calls within Canada and Mexico as well. Before the update, you could only make free calls to Canada or Mexico, not while traveling in either country. Google Fi's pay-as-you-go flexible plan also offers free calls to both countries, with no change in the $20/month price for a single line and $10/GB usage fee.

While both plans offer unlimited calling, text, and data, the Simple Unlimited plan comes with some limitations as compared to the Unlimited Plus plan, such as capped hotspot data usage, the inability to share data across other devices such as tablets, as well as With less supported destinations for free calls, text messages and data.

However, its low price, apart from hotspot tethering, may make it a more serious contender in terms of budget unlimited plans. To compare, Visible by Verizon offers unlimited data for $40/month for a single line, Verizon's basic unlimited plan starts at $70/month (with paperless billing and auto-pay), AT &T's cheapest unlimited plan costs $65/month (with auto-pay and paperless billing), while T-Mobile's Essentials plan will run you $60/month (with auto-pay).