Elon Musk's new round of X ad revenue sharing payments has finally arrived

Twitter Blue — Sorry — The X premium ad revenue sharing payments that were supposed to start last week have been delivered, as the @Support account posted the news Monday night. When asked about the delay, X employee Eric Fararo said the delay was announced late Friday night only when the company was sure the payment would not happen.

As for future rounds, he wrote, “We've paid a small number of creators before, but scaling up to thousands of creators adds new challenges in terms of engineering, operations, and support. After completing the initial wave of payments yesterday, it's an easy task to repeat that process."

We looked at some of the emails sent to program participants, and while the payments were shown, they didn't contain specific details about how the company calculated the payments or what time period they represented, says employee Evan Jones. That the company will focus on improvement.

Now Elon Musk has shared another @Support post about the program, claiming that due to the new lower minimum payment threshold of $10 and the minimum impressions requirement, now three months instead of the 15 million listed on the company's support page Will take Within 5 million views. Those who pay for additional features may be out even faster, writing that "this essentially means that X Premium (FKA Twitter Blue) is free for accounts that generate more than 5M views." We do." We do."

In lieu of detailed reports on what the money represents, additional clarity has come mostly from people crowdsourcing the information available on the platform. @xDaily saw a DM from an X employee that showed the most recent pay round in July compared to several months of initial pay.

They've also tried to calculate how much a view is worth by comparing it to what Twitter's analytics tools say about views, with one user, @teslaboomermama, posting a Google spreadsheet saying she saw 2,709 views in July. See the views. Tweets were sent, which were viewed over 10. million times and paid $698.70. The spreadsheet shows that pay per thousand impressions decreased from $0.168 the first time around to $0.066 this time, but it's unclear how much of an impact the verification requirement affected.

Musk's comment also confirmed that the payment is only for views generated by accounts with verified handles, claiming that otherwise, bots with verified accounts would simply spam the system, despite reports of bots and spam accounts. ,

In another post, responding to a user whose account was reinstated after being banned for posting images of child sexual abuse, Musk said that advertisers can choose to refuse to run ads on certain accounts or content. are paying. The amount can also be affected: “If you can find advertisers who want to advertise with your content, you get a revenue share. We can't make them do that."

Anyway, the payment system pays posters a percentage per view of their posts, based on advertisers who pay for views and users who pay to view posts. CEO Linda Yacarino announced new sensitivity settings and advanced blocklist settings for advertisers this week and said in a CNBC interview Thursday morning about the company's operating run rate that "we're pretty close to par."

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