The Apple TV app now looks like an all-purpose streaming hub

Apple launched a new Apple TV app as part of its new software releases on Monday. The tvOS 17.2 update includes a new sidebar for the TV app, designed to better showcase non-Apple TV Plus offerings and let users easily jump to other Apple content like the MLS Season Pass. It also creates a quick shortcut to apps like Disney Plus, Max, Prime Video or the Apple Store, where you can purchase or rent digital titles to stream.

Before the update, it was easy for live sports and other streaming sources to get buried under Apple's TV Plus original programming. The new interface does more to highlight this third-party content, which is part of the tech giant's rumored plan to make the Apple TV app a streaming hub for everything, not just Apple TV Plus.

Another change is to Apple's iTunes app, which will now suggest purchases on the Apple TV's storefront whenever users try to purchase a movie or TV show. Starting Monday, the iTunes Store app for iPad and iPhone will point you to the Apple TV iOS app. If you try to use the iTunes TV Shows or iTunes Movies app on their Apple TV 4K or Apple TV HD streaming device, you will be directed to the Apple TV App Store.

The Store tab now serves as a one-stop shop for video on-demand in the Apple TV app, allowing users to rent or buy movies and shows, as well as sign up for third-party streaming services. allows for. Allows to do. From the Library section in the app, users can find all their purchased movies and shows.

The new Apple TV app also includes a Home section, which serves as a homepage for everything you can watch in the app. Users can browse collections such as New Shows and Movies, Top Charts, Trending and For You, selecting shows and movies to suit each user.